"The difference between the right name and the almost right name is the difference between Lightning and a Lightning Bug"
- Mark Twain
Gravity
Your domain name should have gravity, similar to a planet, it should grab your audience's attention, giving them a reason to take a closer look. Additionally, your name should be memorable and resonate with your customers, while at the same time generation curiousity and inviting others in to take a closer look.
Names Matter
"Never judge a book by its cover"...that saying does not apply to the internet.
Domain names are your book covers, they're the first impressions people use in their decision-making process.
"Startups should change their name if they don't have the .com domain for it...get it right the first time. It's not just a matter of being found during searches, but rather the fact that having anything less than a .com domain name for your company instantly signals Weakness."
- Venture Capitalist Paul Graham
Getting to .Com...https://www.youtube.com/watch?v=a_7EW0A3Q-0
