"The difference between the right name and the almost right name is the difference between Lightning and a Lightning Bug"
- Mark Twain
Your domain name should have gravity, similar to a planet, it should grab your audience's attention, giving them a reason to take a closer look. Additionally, your name should be memorable and resonate with your customers, while at the same time generation curiousity and inviting others in to take a closer look.
"Never judge a book by its cover"...that saying does not apply to the internet.
Domain names are your book covers, they're the first impressions people use in their decision-making process.
Getting to .Com...https://www.youtube.com/watch?v=a_7EW0A3Q-0