Seed to Sale

"The difference between the right name and the almost right name is the difference between Lightning and a Lightning Bug"

- Mark Twain


Your domain name must have Gravity, it should grab your audience's attention and give them a reason to take a closer look. 

Additionally, your name should be memorable and resonate with your customers, while at the same time invite others in.

First Impressions

"Never judge a book by its cover"...that saying does not apply to the internet.  

Consumers are the biggest judges of all, even people who don't know you will judge you based upon your name, stereotyping and profiling are par for the course on the Net.

     "Startups should change their name if they don't have the .com domain for it...get it right the first time.  It's not just a matter of being found during searches, but rather the fact that having anything less than a .com domain name for your company instantly signals Weakness."   
- Venture Capitalist Paul Graham Buy or Sell Online Without the Fear of Fraud